Objective
Advertising agent for challenging accounts.
Summary of Experience
Opened and retained million dollar accounts.
Developed brand positioning for key company product lines.
Developed proposals and submitted bids.
Maintained extensive, nationwide network of business contacts.
Major Accounts
Nike
Irving's Steakhouses
Reader's Digest
Employment History
Advertising Executive 1998 - Present
Dallas Weekly Publications, Dallas, TX
Sold advertising space to a diverse group of clients and built contentfor three publications. Monitored and provided constructive suggestionsfor increasing magazine's circulation and standing in the market. Builtlasting relationships with important community advertisers, whichresulted in measurable revenue growth.
Advertising Sales Coordinator 1993 - 1998
Tri Star Media, Austin, TX
Supported the sales process by seeking out potential businessopportunities and staying up-to-date on industry information.Researched contact, product, and general information on prospectiveadvertisers. Served as primary contact for clients and advertisingagencies on requests and inquires regarding schedules, invoices,pricing, etc. Managed customer account database and maintained clientcontracts and files. Interacted with multiple departments includingProduction, Credit, Accounting and Marketing. Conducted ongoingmonitoring of competitor’s brands. Managed territory forecasting,revenue, and prospect reports. Monitored, tracked and managedpositioning reports. Prepared and maintained sales and marketingmaterials for sales team.
Project Manager 1992 (Contract Position)
Ambrosino Muir & Hansen (Political Advertising Agency), Washington, D.C.
Scheduled and managed art work, web and offset printers, mailing housesand freight companies to insure on-time delivery of political printmaterial for National and State-wide political campaigns. Responsiblefor proof reading all political literature. Responsible for gettingcost-analysis of print and freight
Education
B.A., Business & Communications, 1992
University of Texas, Austin, Texas